The restorative effects of Olaplex are dramatic and they last. The results are based upon strengthened natural bonds within the hair shaft itself. It isn’t just a coating or a conditioner – it fundamentally changes the chemical composition of your hair, repairing the damage naturally encountered during the coloring or lightening processes and from everyday environmental stresses. One of the common concerns revolves around whether Olaplex “builds up” in the hair. The answer is no – the hair becomes healthier by returning to a more naturally undamaged state. This means you can actually use Olapex EVERY SINGLE TIME you color/highlight/treat your hair!

Technically speaking, Olaplex reconnects broken bonds in the hair. The breakages in the bonds occur when hair is exposed to chemicals in color and lighteners, from heat exposure to blow dryers and irons and from the mechanical forces like the combing of wet hair.

This process will make a huge difference in the health of your hair and is available today! Make sure you ask your stylist about Olaplaex during your next color appointment.